Customer Magazine

Lamborghini Magazine

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The concept of the Lamborghini customer magazine is based on the brand identity’s core pillars: Italian, uncompromising and extreme. Apart from cars, the content focuses on topics from the areas of lifestyle and design. In each issue, the monothematic magazine concept examines a special facet of the brand personality so that readers may experience its air of fascination. In accordance with the selected topic, each issue is characterised by a suitable colour taken from the vehicles’ current colour range.

  • Client:
    Automobili Lamborghini S.p.A., Sant’Agata Bolognese head of marketing Fintan Knight
  • Design:
    köckritzdörrich GmbH, Reutlingen
  • creative direction/art direction:
    Lutz Suendermann, köckritzdörrich GmbH
  • concept:
    Michael Köckritz, köckritzdörrich GmbH
  • graphic design:
    Jonas Kriegstötter, köckritzdörrich GmbH
  • customer advisory service:
    Christian Westenhöfer, köckritzdörrich GmbH