The concept of the Lamborghini customer magazine is based on the brand identity’s core pillars: Italian, uncompromising and extreme. Apart from cars, the content focuses on topics from the areas of lifestyle and design. In each issue, the monothematic magazine concept examines a special facet of the brand personality so that readers may experience its air of fascination. In accordance with the selected topic, each issue is characterised by a suitable colour taken from the vehicles’ current colour range.
Automobili Lamborghini S.p.A., Sant’Agata Bolognese head of marketing Fintan Knight