Packaging Design

Landscape Vermicelli

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The packaging design of the Jin Mai Lang noodle soups interprets Chinese landscapes by combining different drawing techniques. The illustrations are attached to an outer box made of corrugated cardboard using labels, while the individual packages within the box display printing directly on the cardboard. The implementation of brown packing paper not only enables cost-effective production; it also makes a contribution to protecting the environment. The independent mix of calligraphy and sketches typical of the country of origin expresses national character.

  • Client:
    Cac110 Creativity Advertising Co., LTD (BeiJing)
  • Design:
    Xiaohui Xi