A brand identity was developed for the independent insurance specialist Lark, positioning and promoting the brand in the sense of “made to measure”. The identity uses the language of bespoke tailoring, while the logo incorporates the outline of a lark. A colour palette based around the lark’s plumage was developed. At the same time, a unique set of drawings was also created to communicate the company’s areas of expertise. These drawings reflect the company’s “crafted” approach and set it apart from the competition.
Lark Insurance, London
Scott McGuffie, Chris Greenwood, Kerry Wheeler, Leanne Thomas