LATAM Sans was created as the official typeface of South American LATAM Airlines Group. The typographical design solution combines rounded and angular shapes to create a harmonious whole. The idea behind this balance is the corporate objective to do business with both efficiency and care. A minimised number of strokes in the sans serif font conveys a sense of velocity that matches the airline. Since the typeface was inspired by handwriting, it has a warm, individual touch that triggers positive emotions.