Pictogram Series

Laughing is healthy

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The Laughing is healthy pictogram series was developed to underline the comprehensive portfolio of a dental practice in Germany. It covers the entire range of services in dental medicine, from prophylaxis to cosmetic treatments and oral surgery. Embedded into the existing corporate design, the pictograms match the style of the typography, mirroring the work sphere of the dentist. The easy-to-understand pictograms serve as an additional image plane in the visual appearance of the practice.

  • Client:
    Zahnarztpraxis Dr. med. dent. Thomas Hauser, Grevenbroich
  • Design:
    Lockstoff Design GmbH, Grevenbroich
  • Creative Direction:
    Susanne Coenen, Nicole Slink
  • Graphic Design:
    Stephanie Marniok