Red Dot Design Award
Retail Packaging

L’EAUNDRY Fragrance Laundry Detergent

L’EAUNDRY Fragrance Laundry Detergent | Red Dot Design Award

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The goal in creating a packaging solution for the laundry detergent L’EAUNDRY was to trigger associations with the luxurious world of fine scents. For this, the label on the detergent bottle was designed in the shape of a perfume flacon. However, the shapes of the bottles also allude to vintage chemist bottles, which serves to maintain a connection to laundry detergent. The label has a distinguished textile feel to it and the typography is kept minimalist. The product is offered in two fragrance options, with the label for men depicting an angular-shaped scent bottle and the one for women a round one.

Red Dot Design Award

  • Client:
    T.D.G. Vertriebs GmbH & Co. KG, Hamburg
  • Design:
    KOREFE, Hamburg
  • Creative Direction:
    Christian Doering, Lorenz Ritter
  • Graphic Design:
    Katharina Ullrich, Christian Doering
  • Copywriting:
    Lorenz Ritter
  • Photography:
    Katharina Ullrich
L’EAUNDRY Fragrance Laundry Detergent | Red Dot Design Award