Within Korea, recent campaigns for the Lexus CT, IS and Hybrid Zero already demonstrated that the brand is trying to break away from its previous image. Within the scope of opening up to a younger audience and supporting the shift from a luxury brand to a more forward-thinking, progressive brand, Lexus’ official website required a consistent user interface and user experience design to serve as the centre of all online marketing and sales activities. The result was the successful development of a user-friendly, responsive website where users can easily and conveniently access information at any time.
Toyota Motors Korea, Seoul
Kimo Kang, Nara Kim
Sarah Kim, Jihye An
Youngsu Han, Hyunil Park, Myoungah Chang, Jongjin Lim, Jinyong Joo, Dohun Kim, Myungjin Kim, Byungjun Kwak