This is the packaging design for a portable speaker produced as a gift for employees on the occasion of the 70th anniversary of LG Group’s foundation. The design is based on the theme of “A connection between the past and the present”, incorporating the appearance of the A-501, the first radio produced in Korea. The sleeve not only seals the box but also enhances the aesthetic quality of the packaging by representing the heritage theme. The box is neatly embellished with trendy graphics on a white background. In order to convey the product’s quality, the brand logo and the 70th anniversary commemoration symbol are rendered in silver.