Red Dot Design Award
User Experience Design

LG Signature Series

LG Signature Series | Red Dot Design Award

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The control panels of LG’s signature series of refrigerators and washing machines have a circular display that conceptually signifies spaciousness and stability. Simple icons and sophisticated monotone themes have been used to enhance information recognition and intuitive usability. Thanks to an optimised viewing and operating angle, the operability has been ergonomically improved. Moreover, the circular display works as an integrated controller, simplifying previously complex control panels and providing a convenient user experience.

Red Dot Design Award

Credits
  • Design:
    LG Electronics Inc., Seoul
  • Graphic Design:
    Miyoung Park, Jisuk Chae, Kyunga Hong, Soyeon Ko, Jina Lee, Sujin Ahn
  • Client:
    LG Electronics Inc., Seoul
LG Signature Series | Red Dot Design Award