Red Dot Design Award
User Interface Design

LG U+ Connected Car

LG U+ Connected Car | Red Dot Design Award

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LG U+ Connected Car is a personalised in-vehicle infotainment service that provides real-time information through LTE and recommends services according to the user’s needs. Based on personal preferences and the user’s situation, the app provides customised content and choices for the driver, such as a “today’s recommended music” playlist. The consistent layout ensures a seamless user experience. All components are designed to eliminate decorative elements as much as possible in order to optimise functionality. Thanks to a colour ID system, each service is easily identifiable by its assigned colour.

Red Dot Design Award

  • Client:
    LG Uplus, Seoul, South Korea
  • Design:
    LG Uplus Seoul, South Korea AMOEBA, Seoul, South Korea
  • Creative Direction:
    Donghee Roh Yeseul Shim Miyeon Kim Seunghye Kim Soogi Hong LG Uplus Jinyoung Choi Hyobin Son Minhye Park Jisun Kang Taehyun Kim Changseok Kim AMOEBA
LG U+ Connected Car | Red Dot Design Award