LG Watch W7 is a hybrid smartwatch pursuing the concept of a traditional watch by using real hands on top of the display. As the series of watches comprises seven different brand identities, their watch face designs were branded differently for the first time. For example, the signature Maximizer face has a timeless design with a classic yet sporty appearance and an exclusively developed typeface. The other user interface designs differ significantly from each other and thus appeal to a wide target group. Add-on products, such as a pen, ring, earphone, wallet and phone cover, reflect the design of the respective watch face to enhance and enrich each branding.