Red Dot Design Award
User Interface Design, User Experience Design

LG Watch W7

LG Watch W7 | Red Dot Design Award

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The LG Watch W7 features physical watch hands installed over a circular LCD panel. In collaboration with seven watch manufacturers, individual watchface designs have been created that reflect the visual identity of each brand. The signature watchface “Maximizer” is made up of one hero face and five faces for special functions such as calendar, fitness, sky chart and world clock. The graphical user interface called “Master Tool” provides a delightful user experience as the physical watch hands are included into the function and can, for example, serve as a compass needle.

Red Dot Design Award

Credits
  • Client:
    LG Electronics Inc., Seoul, South Korea
  • Design:
    LG Electronics Inc., Seoul, South Korea
  • Creative Direction:
    Mijun Yoo
  • Art Direction:
    Youngjin Kang Insu Hwang
LG Watch W7 | Red Dot Design Award
LG Watch W7 | Red Dot Design Award
LG Watch W7 | Red Dot Design Award
LG Watch W7 | Red Dot Design Award