This mobile phone GUI was developed to make the everyday use of a smartphone more interesting. It establishes a straightforward and emotional connection to users via direct communication with the female avatar “Winny”. Since grown-ups are also enthusiastic about fantasy characters, several other figures were created alongside Winny, encouraging a strong personal relationship with the phone. Winny is constantly changing: in London she wears an outfit inspired by the Royal Guard and in Hawaii a swimming suit.
Credits
Client:
LG Electronics Inc., Seoul
Design:
LG Electronics Inc., Seoul
design team:
Hyunho Kang, Jinhee Lee, Areum Park, Hanbee Kim, Younga Kim, Taeryung Rhee