Red Dot Design Award
Sustainable Packaging


Lidloc | Red Dot Design Award

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The design of Lidloc questions the concept of ubiquitously used paper cups in terms of both their functionality and sustainability. The novelty lies in the lid being integrated into the paperboard cup structure to eliminate the need for a separate plastic lid. Its folding mechanism has been designed to be simple, fast and secure. Since the entire structure is made of paperboard, it offers the possibility of placing print on the top of the lid, offering additional space for marketing messages and also allowing the brand logo to face in different directions.

Red Dot Design Award

  • Client:
    Metsä Board International Ltd., Espoo, Finland
  • Design:
    Metsä Board Packaging Services, Shanghai, China
  • Creative Direction:
    Cyril Drouet
  • Art Direction:
    Alan Li
Lidloc | Red Dot Design Award