Red Dot Design Award
Facade Design

Lieblingsmakel

Lieblingsmakel | Red Dot Design Award

Back Download

“Lieblingsmakel” (Favourite Blemish) is based on a social media survey on the question “What flaw do you love on yourself?” The aim of the project is to encourage people to not only accept their flaws but possibly even cherish them and to share them proudly with others. On the BIX media facade of the Graz Art Museum, the approach is continued in public. The online answers run alternating with minimalistic body images across the curvaceous facade. Thus staged effectively, the messages invite the spectators to follow the role models and treat themselves with similar benevolence.

Red Dot Design Award

[Red Dot: Junior Award]
Lieblingsmakel | Red Dot Design Award
By starting the video, you agree that data, e.g. your IP address, will be sent to Vimeo. vimeo.com/privacy