Out-of-Home & Ambient

Life Pump

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The survival rate of sudden cardiac arrest victims is only four per cent in Korea. The aim of this campaign was to teach people the life-saving method of cardiopulmonary resuscitation. For this purpose, medical-training manikins were equipped with air pumps and used at a water park, allowing visitors to pump up their swimming tubes and, at the same time, practice CPR procedures. As a result, Life Pump combines fun with long-lasting learning experience. The “U” of the corresponding logo stands out due to the two hands on the inside of the letter, which illustrate the correct hand position for performing chest compression.

Credits
  • Art Direction:
    Sungphil Hwang, Hyungkyun Oh
  • Account Management:
    Jaehwan Lee, Chan Kim, Junseok Park
  • Client:
    Samsung C&T Corporation Everland, Caribbean Bay, Yongin City, South Korea
  • Design:
    Cheil Worldwide, Seoul, South Korea
  • Design Direction:
    Wanmo Koo, Bounce Creative, Seoul, South Korea
  • Creative Direction:
    Hyungkyun Oh, Sungphil Hwang
  • Product Design:
    Changhwa Lee, Ex Creative, Seoul, South Korea
  • Copywriting:
    Jia Kim