Red Dot Design Award
Retail Packaging


LILLYDOO | Red Dot Design Award

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This retail packaging for nappies has been designed for the launch of LILLYDOO products at the German drug store chain dm. Elements like the carefully selected white carton, which features a printed blowball pattern char-acteristic of this product line, as well as the seal on top visualise the message of quality and exclusivity. Appealing to both mother and child, it follows the philosophy of “less is more”. Moving away from the typical pastel world of other baby-care brands, the aim is to position the products as part of a consciously different brand for modern families.

Red Dot Design Award

  • Client:
    LILLYDOO GmbH, Frankfurt / Main, Germany
  • Design:
    brandtouch° GmbH, Hamburg, Germany
  • Chief Executive Officer:
    Gerald Kullack Sven Bauer LILLYDOO GmbH
  • Head of Marketing:
    Johanna Wielens LILLYDOO GmbH
  • Art Direction:
    Alexandra Radovic LILLYDOO GmbH
  • Text:
    Lisa Heyder LILLYDOO GmbH
LILLYDOO | Red Dot Design Award