The design of this chocolate packaging takes a new approach to the marketing of chocolates that are targeted at lifestyle-oriented customers. With the name “Hello”, each chocolate flavour introduces itself to the consumer in an inviting and personal way. The packaging design uses English wording, bright colours, unusual typography and memorable product names. As the standard range always comes in black packaging, the summer edition is designed using white patterns. Both of these metallic brand colours are ennobled by UV lacquer, while the logo is emphasised through hot foil stamping.