Food Packaging, Beverage Packaging

LINE Café

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The Line Café recreated cute mobile messenger characters in the form of desserts to provide customers of all ages with the excitement of reliving their childhood. All packaging has been designed to emphasise both the cuteness of the characters and the unique branding. In addition, the design concept goes a step further by creating packaging that customers want to keep. The popcorn packaging, which humorously parodies the design of Campbell’s Soup, can be reused, and the decorative drink bottles are now becoming collectibles among customers instead of being thrown away.

Credits
  • Client:
    LINE FRIENDS Corporation, Seoul
  • Design:
    LINE FRIENDS Corporation, Seoul