The brand design of Little Caesars was relaunched with the goal of giving the fast food chain greater clarity and consistency while staying true to its roots and key messages. Firstly, the word mark was refined for better legibility across contexts. Secondly, the beloved classic Caesar character was redesigned, amplifying his personality through an array of new poses, props and animations. Last but not least, a custom typeface was crafted to infuse even more character into communications. The use of the brand’s distinctive orange colour palette and the new approach to food photography shape the visual identity.
Little Caesars, Detroit, USA
Turner Duckworth, London / San Francisco / New York, United Kingdom / USA