For the design of a trade-fair stand for the association Junge Wilde Winzer (JWW), the younger generation of vintners chose an unconventional path: colourful, cheeky illustrations that create a modern, shrill world. It picks up the diversity of the association and shows various possibilities for experiencing wine. With their unusual and unexpected approach, the illustrations break with customary and traditional perspectives on the topic of wine and wine-growing. The scenarios also cleverly and seamlessly integrate the 12 logos of the JWW vintners.
JWW – Junge Wilde Winzer, Glaubendorf, Austria
STRUKTIV KG – Büro für Gestaltung, Engelmannsbrunn, Austria