Packaging

LKY Tea Set

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The packaging design of this range of tea is aimed at a young target group, inviting them to drink more traditional tea. The names given to the teas – Mr. Plumflower, Mr. Orchid, Mr. Bamboo and Mr. Chrysanthemum – personify the four tea flavours in a modern way. Ancient-looking ink drawings against bright background colours have a high emotional appeal and convey vitality. The set package with four harmoniously balanced tea flavours is particularly decorative and thus provides an incentive to buy the product.

Credits
  • Client:
    Lam Kie Yuen Tea Co., Ltd., Hong Kong
  • Design:
    Box Brand Design Ltd., Hong Kong
  • Printing:
    Jackit Wong, Printism Service Company, Hong Kong