The packaging design of this range of tea is aimed at a young target group, inviting them to drink more traditional tea. The names given to the teas – Mr. Plumflower, Mr. Orchid, Mr. Bamboo and Mr. Chrysanthemum – personify the four tea flavours in a modern way. Ancient-looking ink drawings against bright background colours have a high emotional appeal and convey vitality. The set package with four harmoniously balanced tea flavours is particularly decorative and thus provides an incentive to buy the product.