Red Dot Design Award


Llana | Red Dot Design Award

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Llana fills the gap in the market for a bag that suits the requirements of active, style-focused women. The active Wool Fresh™ material eases the transition from workout to workplace as it enables clean dry storage for gym gear while maintaining a professional appearance. The bag’s wide opening plays on the natural drape of leather and wool while offering convenient access to belongings. This informs the iconic shape and offers space for carrying a yoga mat that can be secured by magnets. There is also separate storage space for the user’s shoes, laptop and phone along with adjustable straps. The Wool Fresh™ Bag by Llana successfully combines product design and high-end fashion to provide a solution for active, professional women on the go. 

Red Dot Design Award

  • Institution:
    The School of Design, College of Creative Arts, Massey University, New Zealand
  • Faculty Advisor:
    Dr. Sandy Heffernan, Sue Prescott, Matthijs Siljee
  • Design:
    Amy Blackmore, Annabelle Fitzgerald, Avara Moody