With its variable logo, the corporate identity of CHOCO, a communication agency, opens up a dialogue with clients, partners and employees. The idea for the changeable logo was inspired by the relation matrix of the agency. Each dot and each letter is located on one of the positions of the matrix, which represents the values of daily life relationships. These values are not fixed, but they are – as life is – always moving. And accordingly, the logo is “moving” in a unique and creative way. In addition to printed media, the design matrix is applied to everyday objects of the agency and is printed, for example, on coffee cups and mouse pads.