The bottle shape and label design of this beer intentionally evoke nostalgic associations with a socialist-era beer, intended as a homage to the time when the Polish brewery in Łomża was built. Back then – due to a lack of high-quality paper – more monochrome labels were used in lieu of coloured ones. In addition, non-pasteurised beer was sold in small, characteristically shaped bottles. This antiquated look has been newly interpreted and enhanced with such details as appealing designs on the bottle caps.
Credits
Client:
Browary Regionalne om a, Warsaw head of marketing Radosław Kasyk project management Maciej Ładwiński