Two Lips is one of Singapore’s first luxury intimate care ranges. Diamond – the brand’s latest product – is a Vitamin C serum that helps to brighten dull skin and is gentle enough to be used on the Brazilian area. In order to communicate the product benefits while addressing the taboo topic of the vulva, this integrated campaign tells a creative story of “Long Live The Glow”. From in-store retail space to social media, print ad-vertising and the press, the brand is visually represented by a curious queen of the glow. Defying the traditional sense of how an intimate care product should be advertised, the campaign became a more accessible way to address the target group.