This packaging accommodates cleaning sponges made of loofah and is designed as a house. It comprises three boxes showcasing a humanised caricature of a sponge pumpkin in the foreground. A recess in the area of the pumpkin’s bottom offers an unimpeded view of the real sponge and its texture. In addition, the boxes, which come in pink, yellow and blue, are decorated with illustrations of various rooms. Consumers can thus see at a glance whether the respective product is intended to be used in places such as the bathroom for personal hygiene or the kitchen for dishwashing, etc.
[Red Dot: Junior Award]
National Taiwan University of Science and Technology, Taipei City, Taiwan
Regina W. Y. Wang
Jia-Rong Liu, National Taiwan University of Science and Technology