Lucerne Festival is one of the most renowned festivals for classical music worldwide. Three festival “seasons” were integrated into the redesign of the website. The homepage always features the upcoming festival prominently, while remaining festivals remain present. Distinct call to actions and an innovative 3D seating plan provide an intuitive booking of tickets with just a few clicks. Fullscreen HD videos promote the unique atmosphere of the festival, while detail views of the events showcase the artists with large portraits, presenting a foretaste of the particular event.
Head of Marketing:
Daniel Hihn, Damian Oscik, Maxim Werkhowski, Pavlo Assel