Brand Concept


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All skin care products by Lyanature are preservative-free and 100 per cent organic. The naturalness of the cosmetics is reflected in the brand concept, which celebrates the beauty of freshness and purity. The Lyanature store, a multi-storey house with courtyards, is likewise designed according to these aesthetics. Decorated with fresh flowers and potted trees, the store evokes a feeling of the outdoors and nature’s elements. Floral designs offer customers an atmosphere of well-being, comfort and tranquillity which is conducive to releasing the stress of daily life.

  • Client:
    Lyanature Co., Yangpyeong County, Gyeonggi Province
  • Design:
    leeassociates, Brand Strategy Group, Seoul
  • Creative Direction:
    Bo Kyung Lee
  • Strategic Planning:
    Eun Hye Hong
  • Graphic Design:
    So Yeon Han
  • Web Design:
    Hyun Kyung Kim