Starting with a property in an unfavoured area in Frankfurt/Main and with a negative history of the building, a marketing strategy that went beyond classic real estate marketing was developed. For the communication concept “MA – Wohnen anders” (“MA –living differently”) a self-contained language was conceived that challenges existing patterns of thought, asking “Kann man Glück wohnen?” (“Can you live luck?”). The magazine-style layout of the brochure combines a cosmopolitan image language with short information in texts and eye-catching graphical elements.
Material Arts GmbH, Frankfurt/Main
Nordisk Büro Plus GmbH, Frankfurt/Main
Frank Lottermann, Lorenzo Bizzi, Ulf Appel
Florian Dylus, Hanna Blumenrath, Achim Römer
Frank Lottermann, Florian Dylus, Hanna Blumenrath
Hanna Blumenrath, Frank Lottermann, Susanne Müller-Schunck