Red Dot Design Award
Food Packaging

Mack’s Premium

Mack’s Premium | Red Dot Design Award

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Mack’s Premium is a new range of high-quality muesli from a traditional craft bakery in southern Germany. The goal behind the design was to create unique, creative and recognisable packaging that communicates the high quality of the product in a surprising way. The different flavours are represented by small, friendly figures who lend each kind its own unique character. The illustrations are light-hearted but not childlike while still embodying maturity – ideal for muesli that is healthy, tasty and organically grown.

Red Dot Design Award

  • Client:
    Handwerksbäckerei Mack, Westhausen
  • Design:
    Shuttle Design Studio, Würzburg
  • Art Direction:
    Christian Nath
  • Project Management:
    Philip Grob
  • Photography:
    Thomas Berberich
Mack’s Premium | Red Dot Design Award