Packaging Illustration

MADE BY KIDS

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Immediately catching the eye, this packaging design for the pudding producer Pez Haas features red bunny faces drawn by children to visualise the statement “Don’t be serious!” Not least due to their red colouring, the design of this “black-and-white fairy tale” packaging addition makes the bunny faces stand out strikingly against the background of sophisticatedly detailed drawings with historic appearance. The aim was to attract attention to the brand and set the product apart from those of competitors.

Credits
  • Client:
    Pez Haas, Moscow
  • Design:
    Depot WPF, Moscow
  • Creative Direction:
    Alexey Fadeev
  • Art Direction:
    Nikita Ivanov, Evgenia Struk
  • Illustration:
    Vadim Brixin
  • Project Management:
    Natalia Stupakova