Publishing & Print Media

Magalogue 2014

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The “Magalogue 2014” is a combination of magazine and catalogue which addresses the customers of the German firearms manufacturer J. P. Sauer & Sohn. Following a series of traditional catalogues that naturally focus on the products, this publication was developed to better represent the world of the brand, in addition to conveying product information. A balanced mix of editorial content and product pages presents the brand in an informative yet exciting and engaging fashion, without compromising its essence or abandoning the positioning concept. The well-suited layout with its black-and-white contrasts is characterised by a classy appeal.

Credits
  • Client:
    J. P. Sauer & Sohn GmbH, Isny im Allgäu
  • Design:
    Simon & Goetz Design GmbH & Co. KG, Frankfurt/Main
  • Creative Direction:
    Volker Weinmann
  • Art Direction:
    Sue Meylahn