Red Dot Design Award
Food Packaging

Maggi – Year of the Snake Limited Edition

Maggi – Year of the Snake Limited Edition | Red Dot Design Award

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To celebrate the Chinese Year of the Snake, Maggi launched a limited edition of its iconic liquid seasoning bottle in three designs. As a key visual, the label shows a snake, available in three different colours, while all other design elements underline the familiar brand image. The bottle, with an embossed logo, features a glued-on label in the familiar colouring. This move aims to position Maggi as top-of-mind brand for traditional Asian cooking and consequently grow market share.

Red Dot Design Award

  • Client:
    Nestlé France SAS, Marne-la-Vallée
  • Design:
    ARD Design Switzerland, Vevey
  • art direction:
    Steve Pierrehumbert
  • artwork:
    Julien Nicaud