The inspiration for this logo came from the English brand name “Magic Bubble”, as bubbles are associated with children’s ability to experience wonder. Based on the core brand concept of “unlimited imagination”, the shape of a bubble and a simple heart were used to create the logo. Bubbles stand for imagination and wonderful things, whereas the heart reflects children’s curiosity for the unknown and parents’ caring. Yellow and blue were chosen since they count among children’s favourite colours. Overall, the logo reflects a fresh, unmistakable and imaginative brand concept.