Retail Packaging

Magic Tape

Back

This invisible tape is able to make tears in paper magically disappear. Accordingly, the packaging for this product had to fulfil similar wondrous qualifications. And it does: it makes the tape inside the box magically disappear. The disappearance, illusion-like effect was achieved by means of a specially designed ultra-thin mirror that makes the box look empty. The slanted position of the mirror inside the box creates a hollow space in the back part of the box, where the tape lies hidden and “invisible”.

Credits
  • Client:
    3M Deutschland GmbH, Neuss
  • Design:
    Kolle Rebbe GmbH, Hamburg
  • Creative Direction:
    Sascha Hanke, Rolf Leger, Alexander Hesslein, Marc Hässicke
  • Art Direction:
    Zillah Beese
  • Text:
    Tim Bozek