With new culinary creations, its own brand communications and a standalone corporate identity, the relaunch of Marché Mövenpick was created for the target group of an urban population. Its brand design is all about enjoyment and sophistication. The new logo is minimalist and refined, and comes in a fresh and light green. Drawn by the Swedish artist Klas Herbert, the illustrations, which are strong iconic elements of recognition, highlight the company’s values and give the brand a playful urban touch. The atmosphere of the images highlights the freshness of the food and the warmth of the restaurant.