KMS TEAM
Christmas Mailing
Marken bauen
KMS TEAM, a company specialised in brand strategy, brand design and brand communication, set out to design a unique Christ-mas gift for its customers and partners with reference to the individual recipients. The result was a personalised set of Legos arrayed as a conference room – with the logo of each recipient integrated as a projected image. With the German headline “Marken bauen” (Building brands), the enclosed greeting card highlights the sender’s core competence, thus reinterpreting and transforming a classic gift into a friendly communication medium.
Credits
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Client:KMS TEAM, Munich
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Design:KMS TEAM, Munich
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art direction:Bruno Marek
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concept:Knut Maierhofer (Managing Partner, Design), Michael Keller (Managing Partner, Creation), Christoph Rohrer (Managing Partner, Strategy), Armin Schlamp (Managing Director, Consulting)
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graphic design:Gabriel Weiss
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project management:Angelika Kresiment
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motion design:Cecil V. Rustemeyer
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production:Christina Baur
