Red Dot Design Award
Food Packaging, Brand Design

Master Pig

Master Pig | Red Dot Design Award

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These pork products are specifically aimed at one-person households and young city dwellers, who feel attracted by a design which is different from conventional ones. The key visual shows an anthropomorphic pig with a unique expression and personality achieved through simple, hand-painted lines. The English logo is designed in the Signa font, expressing humour and a sense for industrial products. The Chinese logo has been adapted accordingly and the background colour varies depending on the product in order to highlight the respective flavours.

Red Dot Design Award

Master Pig | Red Dot Design Award