Pop-up Club & Store

MATRIX

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For the presentation of the Audi A4 at the IAA, the temporary MATRIX Pop-up Club & Store was created right in the centre of Frankfurt am Main. Open 24 hours, the exhibition stand transforms from a futuristic store to a nightclub in 12-hour intervals. A virtual reality experience serves as the overarching element connecting the store and the club. Visitors are invited to put on VR headset to see the new Audi A4 appear directly in front of their eyes and around them. The space thus renders a vivid and exciting experience of the new car’s features.

Credits
  • Architecture:
    PLANWERKSTATT, Bedburg-Hau
  • Event:
    STAGG & FRIENDS, Düsseldorf
  • Client:
    AUDI AG, Ingolstadt
  • Design:
    KMS BLACKSPACE, Munich
  • Managing Director:
    Marc Ziegler, KMS BLACKSPACE
  • Copywriting:
    Agnes Bachmaier, KMS BLACKSPACE
  • Art Direction:
    Melanie Molnar, Moritz Pongratz, KMS BLACKSPACE
  • Design Team:
    Robert Soschinski, Jürgen Titz, Lars Reiners, KMS BLACKSPACE