For the presentation of the Audi A4 at the IAA, the temporary MATRIX Pop-up Club & Store was created right in the centre of Frankfurt am Main. Open 24 hours, the exhibition stand transforms from a futuristic store to a nightclub in 12-hour intervals. A virtual reality experience serves as the overarching element connecting the store and the club. Visitors are invited to put on VR headset to see the new Audi A4 appear directly in front of their eyes and around them. The space thus renders a vivid and exciting experience of the new car’s features.
STAGG & FRIENDS, Düsseldorf
AUDI AG, Ingolstadt
KMS BLACKSPACE, Munich
Marc Ziegler, KMS BLACKSPACE
Agnes Bachmaier, KMS BLACKSPACE
Melanie Molnar, Moritz Pongratz, KMS BLACKSPACE
Robert Soschinski, Jürgen Titz, Lars Reiners, KMS BLACKSPACE