Corporate Identity


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Built in the seventeenth century, the Mauritshuis has been the home of the Royal Picture Gallery since 1822. Its opulent rooms are filled with Dutch Golden Age masterpieces. Following a two-year refurbishment, the Mauritshuis reopened in June 2014 with this new visual identity. Inspired by artists’ monograms, the new logo overlaps reproductions of key paintings to communicate a clear link between the museum and its collection. Supported by a contemporary wordmark, the logo hints at the museum’s heritage while placing it in the 21st century. A new photographic style shows paintings in context, through doorways. The core colour evokes royalty, the Golden Age and the building’s baroque interiors.

  • Client:
    Mauritshuis, The Hague
  • Design:
    Studio Dumbar, Rotterdam