Inspired by Chinese traditional “Zen lotus” culture, this packaging uses freehand ink brushwork as the key design idea and highlights a “lotus flower” as the main graphic element to define its aesthetic appeal. The use of black and white, along with an auxiliary silver tone, lends the packaging an introverted and elegant appearance. The outer box uses pinewood as the basic material which, with its soft and velvety feel, ideally embodies both the maxims of Zen and the essence of Chinese culture, transferring them into the modern age. The shape of the bottle inside the box is based on a form that was used in the Song dynasty.
Pupu Biological Technology Co., Ltd., Chongqing, China
Yihe Corporation Identity Design Agency, Chongqing, China