The aim of this poster series was to generate interest among convention visitors for the Meetingpoint for Innovations, a special exhibition area for hardware and software solutions as part of the Finanz Informatik (FI) management congress. The complexity of the “technical support” service offer – focusing on key questions such as “Who is faster? The competition or us?” or “Which technique is the right one?” – is illustrated using an attention-grabbing visualisation of the famous allegories “the rabbit or the hedgehog” and “the chicken or the egg”.
Finanz Informatik, Frankfurt/Main
beierarbeit GmbH, Bielefeld
Head of Marketing:
Head of Advertising:
Christian R. Schulz, CRSchulz Photography, Bielefeld