Red Dot Design Award
Online Annual Report


MEHR ERREICHEN | Red Dot Design Award

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Inspired by the design of a printed report, the online annual report of SAP AG presents stories of success. Large cross-faded images, which at the same time convey transparency, attract readers’ attention. Making extensive use of JavaScript, the online report provides features for mobile reading devices, including an interactive chart of key figures and a media centre where information and documents can be compiled and compared to individual needs. A main menu in the form of a banderole allows direct access to specific topics.

Red Dot Design Award

  • Client:
    SAP AG, Walldorf
  • Design:
    Kuhn, Kammann & Kuhn GmbH, Cologne
  • creative direction:
    Jan-Piet van Endert
  • art direction:
    Claudia Mislin
  • customer advisory service:
    Christiane von Bonin, Wendelin Auer
  • strategic planning:
    Viola Kammann