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Global warming is a complex issue that is difficult to convey to primary school children. GEOlino, the children’s science magazine from one of the largest publishing houses in Europe, Gruner + Jahr, set out to change this and introduced the first-ever melting board game. Children create ice floes by filling a moulded tray with water and freezing it. The floes are then placed on a spongy game board, where players have to rescue polar bears while the ice floes are melting away. By positioning the imminent danger of real-world polar bears as the key game element, Meltdown makes global warming palpable.

  • Client:
    Gruner + Jahr AG & Co. KG, Hamburg
  • Design:
    Kolle Rebbe GmbH, Hamburg
  • executive creative director:
    Sascha Hanke
  • creative direction:
    Rolf Leger, Thomas Knüwer
  • text:
    Oliver Ramm
  • game development:
    Thomas Knüwer
  • consulting game development:
    Tom Schoeps
  • production:
    Martin Lühe
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