Promotion Kit


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“MEMBERSHIP &” is a premium brand of Samsung Card targeting VIP customers in Korean society. In the form of a credit card it aims to provide inspiration and network benefits. The promotion kit expresses a sense of pride and self-esteem. All members are presented with an impressive invitation kit, personalised with the recipients name being handwritten. When joining, new members receive a welcome kit, reminiscent of an award certificate. The newsletters and invitations that follow are consistent with the brand identity.

  • Client:
    Samsung Card, Seoul
  • Design:
    601bisang, Seoul
  • creative direction/art direction:
    Jong-In Jung
  • graphic design:
    Joo-Won Kim
  • project management:
    Joon-Young Bae