User Experience Design

Mercedes-Benz Lifestyle Configurator

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Against the backdrop of mobility needs that are as diverse as the customers of Mercedes-Benz, the company has developed and launched the Lifestyle Configurator. The goal is to assist customers in easily finding the vehicle that best suits their individual preferences and needs. Based on artificial intelligence technology and immersive visuals, the Lifestyle Configurator’s self-learning recommendation engine detects patterns and connects customer lifestyle with vehicles. Users can modify key features, create their own individual dream car and move forward with their purchase decision.

  • Digital Concept:
    Jens Schlüter, Markus Mannes, NOLTE&LAUTH GmbH
  • Design:
    Berylls Strategy Advisors GmbH, Munich NOLTE&LAUTH GmbH, Stuttgart
  • Programming:
    Sebastian Loose, Sebastian Luxem, NOLTE&LAUTH GmbH Thomas Niessen, SBN Data Technologies Hendrik Stange, Dr. Claus-Peter _Buszello, Fraunhofer Institute for Intelligent _Analysis and Information Systems IAIS, Sankt Augustin
  • Client:
    Daimler AG, Stuttgart
  • Project Management:
    Malte Broxtermann, Rosita Kraus, Berylls Strategy Advisors GmbH Frank Sesselmann, NOLTE&LAUTH GmbH Armin Seidel, Daimler AG