iPad Ad

Mercedes-Benz Night View Assist

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The aim in designing the Mercedes-Benz iPad advertisement for Night View Assist was to bridge the gap between the typical flow of reading digital content and the effectiveness of advertisements. It was conceived as a double-layer version, which relies on the iPad’s normal swiping action to open as the user turns the page. The advertisement thus communicates the function of Night View Assist in a simple manner, demonstrating that it is possible to detect dangers early on when driving through a seemingly harmless night landscape.

  • Client:
    Daimler AG, Stuttgart
  • Design:
    Scholz & Volkmer GmbH, Wiesbaden
  • creative direction design:
    Anne Wichmann
  • art direction:
    Kathleen Sterzel, Martina Camps y Espinoza
  • concept:
    Andreas Daum, Christian Daul
  • project lead:
    Linda Rau
  • text:
    Uwe Todoroff
  • programming front end:
    Julia Niemeyer