Web Special

Mercedes-Benz SLK Speed Date

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A car-breakdown in the middle of the Californian desert leads the user to a spectacularly choreographed speed date with an attractive woman in the new Mercedes-Benz SLK. The lavishly produced web special presents the new SLK, embedded in the plot of an interactive road(ster) movie, where the user literally sits in the car and is able to control the course of the encounter himself. Personalised film sequences as well as a multi-level integration with Facebook create a versatile, individual experience.

Credits
  • Client:
    Daimler AG, Stuttgart-Möhringen
  • Design:
    Scholz & Volkmer GmbH, Wiesbaden
  • executive creative direction:
    Christian Daul
  • creative direction:
    Jörg Waldschütz
  • project lead/concept:
    Tim Sobczak
  • text/concept:
    Christoph Tratberger
  • flash development:
    Mario Dold
  • account management:
    Eva Dyck